Ideation to Creation

A thought lab and idea incubator for ideas that leave people better off.

You have the idea. Judgment is the part nobody can hand you.

The one you keep turning over, that you cannot quite let go of and are not yet sure about. The lab is where that idea gets worked through, out loud, with someone who will ask what you know and how you know it, before anyone is hired to answer it or paid to build it.

Three kinds of question

Aristotle already sorted this out.

He separated knowing, making, and judging into three different intellectual virtues. Every idea carries all three, and most of the trouble comes from answering one kind of question with the wrong kind of evidence. The lab works through each of them with you.

ἐπιστήμη
Epistēmē · knowledge

What do you know, and how do you know it?

The facts under the idea, separated from the assumptions.

τέχνη
Technē · craft

Can this be made, and by whom?

The craft the idea needs, and whether that craft is in your hands.

φρόνησις
Phronēsis · judgment

Judgment.

Human judgment, grounded in facts rather than impressions.

The lab

A place to work through an idea before investing your time.

Thinking, out loud, with someone whose job that day is to ask what you know and how you know it.

Admission

The lab takes everyone whose idea passes the test.

That is the only requirement. There is no application beyond that, and nothing to pay for a place.

The lab is a safe place to work through an idea before you invest your time in it. You think out loud, with someone who asks the questions you have been avoiding and helps you find out what you would need to know. Nobody is required to leave with an answer. Most people leave with a better question and a way to test it.

The two-part ethical test
1

Does it leave people better off?

2

Can it make money without keeping anyone afraid, confused, or dependent?

Both, or the lab is not the place for it
Questions we work through
    Plain terms

    What this is, and what it isn't.

    Not this

    A pitch, with an audience.

    A verdict on whether the idea is good.

    A service sold to you at the end.

    This

    A working session, with your idea as the thing under examination.

    A clearer account of what you know, what you are assuming, and how you would tell the difference.

    Questions you leave with, and a way to answer them.

    Join

    Join the Lab.

    When you join, we walk you through the two admission questions: the two-part ethical test. That is it.

    Join the Lab